Due to an increase in lifestyle ailments like diabetes, heart illness and the ongoing pandemic, consumers are making a conscious choice of shifting to healthy snacking. With the current work from home culture and lockdown scenario, people are living a sedentary lifestyle.
Consumers no more give importance to taste over health, but at the same time they are looking to munch on something that is tasty as well as healthy.
With the entire lockdown scenario and consumers being prohibited from consuming outside food, at-home snacking has increased.
Market Survey and Facts
The Indian snack market will boom to more than INR 1 Billion by the end of 2024 and is expected to grow with a double-digit CAGR for the time frame of 2018 to 2024. India’s gourmet popcorn market is prepared to expand at a CAGR of 36% by 2022.
Consumers are now moving to a healthier way of living and conscious eating. This has definitely paved the way for the healthy snacking category.
Below are various driving factors that make snacks a growing business:
- Healthy Snacking
- Changing lifestyles
- Prime-time snacking
- Flavor innovation
There are several new opportunities to promote a snacks brand in the Indian Market. Right from catchy headlines to innovative packaging design one can use several strategies to sell the products to the consumers
Download the Case study below to learn more about what your entrance strategy should be to succeed in the INDIAN SNACK MARKET